Bluescope Steel Limited
From IntFX
See also: BSL for realtime information.
BlueScope Steel is a steel company supplying a large percentage of flat steel products demand in Australia and New Zealand. The Company produces flat steel products, including slab, hot rolled coil, cold rolled coil, plate, tin plate and value-added metallic coated and painted steel products.
The Company reports its performance through six major business segments viz.
- Hot rolled products Australia
- Coated and building products Australia
- New Zealand and Pacific steel products
- Coated and building products Asia
- Hot rolled products North America
- Coated and building products North America
BlueScope Steel serves customer in the building and construction, manufacturing, automotive and packaging industries across geographies including Australia, New Zealand, Asia, the US, Europe, the Middle East and the Pacific and deploys ecommerce network to facilitate online order placing and monitoring.
The Compay brand portfolio include COLORBOND steel (known as COLORSTEEL in New Zealand), ZINCALUME metallic coated steel, GALVABOND and GALVASPAN steel and LYSAGHT. Other brands include PrimaDesa steel in Malaysia, and TRUZINC galvanized steel in Thailand.
The Company’s headquarter is in Melbourne, Australia.
[edit] History
BlueScope Steel was formerly known as BHP Steel Limited, a business segment of BHP Billiton. The segment was spun out as a separate publicly listed company in 2002 after the merger between BHP Limited and Billiton plc. The Company was publicly listed on ASX on July 15, 2002.
Since the public listing the Company has expanded in to Asia with the development of new plants in China, Indonesia, Thailand and Vietnam. The company adopted its new name of BlueScope Steel in November 2003.
In April 2004, the Company acquired Butler Manufacturing, US. Butler Manufacturing designs and produces pre-engineered buildings in North America and China as well as supplies a range of architectural products and offers real estate development and construction management services.
[edit] Strategy
BlueScope Steel is focusing on
- Enhancing its manufacturing excellence,
- Further reducing costs,
- Maintaining value in its existing businesses
- Pursuing selected growth opportunities, particularly in the company's primary markets of Australia, New Zealand and Asia
[edit] Financial and operational performance
BlueScope Steel’s revenues increased 11.0% to A$8,913 million in 2007 from A$8,031 million in 2006. During the same period, The Company’s EBITDA increased 67.4% to A$1,423 million and net profit to shareholders increased 103.0% to A$686 million. The Company witnessed an improvement in its margins with EBITDA margin increasing to 16.0% from 10.6% in 2006 and net profit margin increased to 7.7% from 4.2% in 2006.
