Telstra Corporation Limited

From IntFX

See also: TLS for realtime information.

Telstra Corporation Limited (Telstra) is service driven company providing telecommunications and information service to customers in Australia and international regions. Telstra provides its customers with a truly integrated telecommunications experience across fixed line (9.8 million Australian), mobiles (8.9 million connections), broadband, information, transaction and search and pay TV.

The Company operates in eight business segments:

• Telstra Consumer Marketing and Channels

• Telstra Business

• Telstra International

• Telstra Operations

• Telstra Wholesale

• Telstra BigPond

• Telstra Media

• Telstra Country Wide

Telstra's major activities in Australia include:

• Basic access services

• Local and long distance telephone calls

• Mobile telecommunications services

• Broadband access and content

• Comprehensive range of data and Internet services

• Management of business customers' IT and/or telecommunications services

• Wholesale services to other carriers, carriage service providers and ISPs

• Directory search, advertising and information services

• Cable distribution services

The Company’s international businesses include:

• CSL New World Mobility Group: Hong Kong's leading mobile operators

• TelstraClear Limited: Full service carrier in New Zealand

• Reach Ltd: A service provider of global connectivity and international voice and satellite

• SouFun Holdings Limited: A leading real estate and furnishings website in China

The Companis is listed on the Australian Stock Exchange and is headquartered at Melbourne in Australia.

[edit] History

The Company genesis goes back to 1901, when Postmaster-General's Department was established by the Commonwealth Government to manage all domestic telephone, telegraph and postal services, and to 1946, when the Overseas Telecommunications Commission was established by the Commonwealth Government to manage international telecommunications services. It incorporated as an Australian public limited liability company in November 1991.

[edit] Strategy

The Company is in transformational stage and has long term objective of growing market share and increase penetration. It is investing into markets of broadband, telephone, PSTN etc. Such market growth is backed by operational excellence and financial cost control. Company has developed five pronged strategy with following focus:-

• Next Generation Network
• Simpler Systems
• Market Based management
• Workforce excellence

[edit] Financial and operational performance

In the financial year ended 30 June, 2007 sales revenue was A$23.7 billion, growth of 4.2% from previous year and underlying EBIT A$5.8 billion. The growth has been driven by new technological advancements and increasing consumer base.